Save The Children

Safe Spaces Campaign Exclusive Content Library

Client

Save The Children is a multinational NGO.

Requirements

The client was launching a fund raising campaign to further develop the Safe Spaces project that was already underway. The content plan included a TV commercial that would air on 22 different channels, a bank of social collateral that would be responsible for leveraging further connection to the campaign through the 4 influencer's social channels which included cinemagraphs - .as well as an image library that was needed for the website, brochures and print campaign.

Solution

Through meticulous planning and clever production our team managed to execute the shoot over an extended location day and half day in-studio with the creative talent for script recording and interviews.

Services

Creative Development
    + Concept development

Pre-Production
    + Logistics
    + Scouting
    + Prep
    + Casting

Production
    + Production
    + Directing
    + Photography
    + Video

• Post-Production
    + Photo Editing
    + Color Grade
    + Cinemagraph Editing

Image from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie Photography

Creative Concept

The concept was simple: children, families, friends and couples having fun on holiday.

Image from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie Photography

Stills, Video and Cinemagraph Shoot

Our photography, videography, and cinema graph team ensured that the best moments were captured for the client’s Exclusive Content Library utilizing Golden Hour light when possible to add to the production quality.

Image from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyImage from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie Photography

Timeline

- Pitching and quoting – 2 weeks
- Preproduction and production – 2,5 weeks
- Shoot – 1 week
- The postproduction process – 4 weeks.

Terry Pheto from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyJanez Vermeiren from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyDJ Zinhle from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie PhotographyZikhona Sodlaka from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie Photography

Cinemagraphs

Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement for the client.

Behind The Scenes

Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement for the client.

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