Mobicel

#GoingPlaces Campaign.

Client

Mobicel is a phone manufacturer that focuses on the the entry level handset market.

Requirements

Mobicel wanted to shift their marketing efforts to focus more on brand awareness, while retaining the direct response elements that have traditionally driven new users to their product. The purpose of this spot was to create a talking point amongst Generation X to position Mobicel as a go-to brand for the younger generation who are on the move and #Goingplaces.
- 90 Second Brand Commercial
- 5 x 15 Second Social Cut Downs
- BTS video content for each Influencer to connect their audience to their journey for the brand
- 1 x Billboard Image for each influencer to go with their illustration
- 15 Lifestyle Image library for other print applications

Solution

We collaborated with the client to develop a concept that could naturally fuse the need to drive traffic with a compelling story and visuals. The core of the campaign strategy was to select cast who were on the cusp of making big waves in their respective spheres of influence which echoed the position of the brand.

Services

Creative Development
    + Concept development

Pre-Production
    + Logistics
    + Location Scouting
    + Prep
    + Casting

Production
    + Production
    + Directing
    + Photography
    + Video

• Post-Production
    + Photo Editing
    + Color Grade
    + Video Editing

Babes Wodumo holding a Mobicel mobile phone for the Mobicel Going Places Billboard and Campaign Image which was shot by Michelle Wastie PhotographyBabes Wodumo holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyBabes Wodumo holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyBabes Wodumo holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie Photography

Creative Concept

The concept was simple: children, families, friends and couples having fun on holiday.
Babes Wodumo, Kingsley Palime, Linda Mbuso, Maitele Wawe and Shane Eagle

Maitele Wawe & Shane Eagle holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyMaitele Wawe holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyMaitele Wawe holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie Photography

Stills and Video Shoot

Our photography and videography team ensured that the best moments were captured for the client.

Linda Mbuso holding a Mobicel tablet for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyLinda Mbuso holding a Mobicel tablet for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyLinda Mbuso holding a Mobicel tablet for the Mobicel Going Places Commercial which was directed by Michelle Wastie Photography

Timeline

- Pitching and quoting – 2 weeks
- Preproduction and production – 2,5 weeks
- Shoot – 1 week
- The postproduction process – 4 weeks.

Shane Eagle holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyKingsley Palime holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie PhotographyShane Eagle holding a Mobicel mobile phone for the Mobicel Going Places Commercial which was directed by Michelle Wastie Photography

Behind The Scenes

BTS video content for each Influencer to connect their audience to their journey for the brand.

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